Of course, the lesson of Capitalism is that success in a broad market relies on marketing the crap out of something, not innovating. Think, well, Microsoft. Success in a niche is pretty much the reverse; innovation is generally critical and can result in a pretty profitable enterprise. Think BMW or Apple or, perhaps a better example of the necessary balance, Porsche.
But for those who believe Microsoft does innovate, here's a little (forgive for this) history.
M$ did of course raise thuggery and exploitation of a market (to put it politely) to a historical high, if that counts as innovation -- but not in the way we think.
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